Tarea Unidad 3

Is Decision-Based Evidence Making Necessarily Bad?



By Peter M. Tingling and Michael J. Brydon


June 26, 2010


Many managers think they’ve committed their organizations to evidence-based decision making — but have instead, without realizing it, committed to decision-based evidence making. Is that all bad? What can be done to fix it?




DECISION MAKING is the essence of management, which explains why so much attention continues to be focused on how to do it better. In recent years, much has been written about evidence-based — or fact-based — decision making. The core idea is that decisions supported by hard facts and sound analysis are likely to be better than decisions made on the basis of instinct, folklore or informal anecdotal evidence. One need look no further than the shelves of the local bookstore to see an unprecedented collection of well-written titles extolling the virtues of data and analysis, such as Competing on Analytics (Davenport and Harris), Moneyball (Lewis) and Super Crunchers (Ayres). These books, like decision-making courses in business schools and the prescriptions of management consultants, focus on how to improve decision outcomes through improved process and technique. Many organizations have heeded the call and have invested heavily in data processing infrastructure and analytic tools, based on the assumption that better evidence-based decisions will follow naturally from these investments. While this focus on evidence is a welcome change from “thin slicing” or purely instinctive or intuitive snap judgments, these prescriptions tend to downplay the more fundamental questions: What is the relationship between evidence and the decision process that an organization actually uses? Why is evidence collected in the first place?


Our research and consulting experience suggests that evidence is not as frequent an input to a decision process as suggested by the popular press. For example, we recently studied a major North American financial institution as it considered a proposal to change its enterprise e-mail platform from one technology to another. The organization had conducted two prior reviews of e-mail systems from major vendors and had twice recommended remaining with the existing supplier. However, the head of a small but influential and profitable division of the company advocated switching platforms in order to provide better integration with a specialized tool used only within his division. When asking staff to conduct the third major analysis, a director of the company’s information technology group recommended that the project manager produce a report that would support a change of vendor. A project team member told us, “The executives have already made up their minds…. We are being told that this is the way that we are going, we need to get on board — be team players — and make the decision work out to be [the new choice].”


http://sloanreview.mit.edu/the-magazine/articles/2010/summer/51419/is-decision-based-evidence-making-necessarily-bad/

Preguntas


1.- ¿Cual cree usted que es el tópico que esta a punto de leer?


Primero pense que hablaria de las sillas o las posturas de las personas cuando trabajamos o cuan importante es una buena silla para el mejor desenvolvimiento del empleado.


¿Cuál es la idea general del texto?


Habla cual es importante la toma de decisiones en la gestión y que la misma debe ser tomada basándose en la evidencia, datos concretos y análisis que en vez de tomarla a priori o por instinto, por que la misma no podria ser la mejor decisión para la empresa.


¿Qué Palabras se repiten?

¿Que Palabras se parecen al español?

¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?
Is Decision-Based Evidence Making Necessarily Bad?
Many managers think they’ve committed their organizations to evidence-based decision making — but have instead, without realizing it, committed to decision-based evidence making. Is that all bad? What can be done to fix it?
¿De qué trata el texto? Primer Parrafo
De como influye la toma de decisiones en las gestion o en la estabilidad de las empresas empresas. y que existe mucha biografia en donde las empresas se pueden apoyar o asesorar.
Muchas empresas se han tomado en serio la toma de decisiones basado en analisis y estudio lo cual a invertido en el mismo.
Ultimas lineas
se basa en un ejemplo sobre un jefe de division como proprociona la herramienta o decision necesaria que se requiere en ese momento para esa empresa.